“Data Science from Scratch” by Joel Grus

Machine Learning Yearning

Deep Learning

Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow

The Power of Statistics

Data Jujitsu: The Art of Turning Data into Product

Internet Advertising: An Interplay among Advertisers – Online Publishers – Ad Exchanges and Web Users

School of Data Handbook

Theory and Applications for Advanced Text Mining