Course Description

This course, offered by the prestigious University of Pennsylvania, explores the intersection of artificial intelligence and two key industries: marketing and finance. As AI continues to revolutionize the business world, it is crucial for professionals in these fields to understand how it can be applied to their work. Through a combination of lectures, case studies, and hands-on projects, students will learn how to use AI tools and techniques to enhance business analysis, customer analysis, and financial decision-making. This course will cover topics such as machine learning, user experience, probability and statistics, and statistical machine learning, providing students with a comprehensive understanding of how AI can be leveraged in marketing and finance. By the end of the course, students will have the skills and knowledge to confidently apply AI in their own work, making them valuable assets to any organization. Whether you are a marketer, financial analyst, or simply interested in the latest advancements in AI, this course is a must-take for anyone looking to stay ahead in the rapidly evolving