Course Description

"Explore the intersection of psychology, marketing, and neuroscience in this comprehensive course from Copenhagen Business School. In today's highly competitive market, understanding consumer behavior is crucial for businesses to succeed. This course will introduce you to the emerging field of neuromarketing, which uses neuroscience techniques to better understand consumer decision-making processes. Through a combination of lectures, case studies, and hands-on experiments, you will learn how to apply principles from business psychology, market research, and behavioral economics to analyze and influence consumer behavior. You will also develop skills in customer analysis, emotional intelligence, and people analysis, which are essential for effective marketing strategies. By the end of this course, you will have a solid understanding of how the brain processes information and makes decisions, and how this knowledge can be used to create successful marketing campaigns. Whether you are a marketing professional looking to enhance your skills or a business owner seeking to improve your understanding of consumer behavior, this course is perfect for you. Join us and gain the skills