Course Description

"Branding: The Creative Journey" is a comprehensive specialization offered by IE Business School. This course is designed to equip students with the necessary skills and knowledge to excel in the field of brand management and marketing. With a 4.6 rating and over 5,000 reviews, this specialization has proven to be highly effective in providing students with the tools they need to succeed in the industry. Throughout the course, students will learn about various aspects of branding, including leadership and management, advertising, communication, strategy, and creativity. They will also gain a deep understanding of how to develop and implement effective branding strategies, both on a local and global scale. The specialization is ideal for beginners looking to enter the world of branding, as it covers all the fundamentals and provides a solid foundation for further learning. With a duration of 3-6 months, students can expect to gain a comprehensive understanding of branding and its role in business. The course is taught by experienced professionals and industry experts, who will