Course Description

The Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization offered by the University of Colorado Boulder is a comprehensive program designed to equip students with the necessary knowledge and skills to excel in the fast-paced world of digital advertising and performance marketing. This specialization has received a high rating of 4.5 stars from over 674 reviews, making it a highly recommended course for anyone interested in this field. Throughout the program, students will learn about various concepts and strategies used in digital advertising, including advertising sales, market research, search engine optimization, and social media marketing. They will also gain a deep understanding of performance marketing and how to effectively measure and analyze its impact on business success. The course is designed for beginners, making it suitable for individuals with little to no prior knowledge or experience in the field. It has a flexible duration of 3-6 months, allowing students to learn at their own pace and balance their studies with other commitments. By the end of this specialization, students will