Course Description

"Gain a comprehensive understanding of the role of cost and economics in developing effective pricing strategies with this course from the University of Virginia and BCG. In today's competitive business landscape, pricing decisions can make or break a company's success. This course will equip you with the skills and knowledge needed to make data-driven pricing decisions that drive profitability and growth. Through engaging lectures, real-world case studies, and interactive exercises, you will learn how to analyze costs, understand customer behavior, and evaluate market dynamics to determine the optimal pricing strategy for your product or service. You will also explore the impact of pricing on various aspects of a business, such as sales, marketing, and product development. This course is designed for entrepreneurs, managers, marketers, and anyone involved in developing or implementing pricing strategies. Whether you are a seasoned professional or just starting out, this course will provide you with the tools and insights to enhance your pricing strategy and drive business success. Upon completion of this course, you will receive a certificate