Course Description

The Foundations of Marketing Analytics Specialization, offered by Emory University, is designed to equip students with the essential skills and knowledge for success in the field of marketing analytics. With a 4.3-star rating and over 500 reviews, this comprehensive program provides a solid foundation for understanding and utilizing data to drive effective marketing strategies. Throughout the specialization, students will gain a deep understanding of key concepts such as Probability & Statistics, Marketing, Data Analysis, Business Analysis, Customer Analysis, Statistical Analysis, General Statistics, Market Analysis, Forecasting, Market Research, Spreadsheet Software, Advertising, Communication, Data Management, Exploratory Data Analysis, Regression, Microsoft Excel, and Social Media. These skills are essential for any marketing professional looking to make data-driven decisions and stay ahead in today's competitive market. The course is designed for intermediate level learners and can be completed in 3-6 months. It is perfect for individuals looking to enhance their marketing skills and advance their careers, as well as for businesses