Course Description

This specialization, offered by Yonsei University, is designed for individuals who are interested in expanding their knowledge and skills in international marketing and cross-industry growth. With a focus on both theoretical concepts and practical applications, this program will equip you with the necessary tools to succeed in today's global marketplace. Throughout the courses, you will learn about various marketing strategies and techniques, including customer and market analysis, marketing management, product marketing, and brand management. You will also gain insights into leadership and management principles, as well as effective communication and creativity in marketing. The program will also cover important topics such as media strategy and planning, product strategy and management, B2B sales, and business analysis. You will also have the opportunity to develop your skills in social media marketing and market research, which are essential for success in today's digital landscape. With a 4.7-star rating and over 2,000 reviews, this specialization has been highly praised by participants for its comprehensive curriculum and practical approach