Course Description

This specialization, offered by the University of Colorado Boulder, is designed to provide students with a comprehensive understanding of the dynamic relationship between public relations and the media. With a focus on communication, public relations, and media strategy and planning, this course will equip students with the skills needed to effectively manage and promote brands, lead and manage teams, and develop successful marketing strategies. Through a combination of theoretical concepts and practical applications, students will gain a deep understanding of the role of public relations in shaping public perception and building strong relationships with the media. They will also learn how to develop effective media strategies and plans, as well as how to navigate the ever-changing landscape of social media. This specialization is ideal for beginners who are interested in pursuing a career in public relations, marketing, or journalism. With a duration of 3-6 months, students will have the opportunity to learn at their own pace and apply their newfound knowledge in real-world scenarios. Upon completion, students will have a strong foundation in critical thinking