Course Description

The Market Research Specialization offered by the University of California, Davis is designed to provide students with a comprehensive understanding of the field of market research. This specialization is perfect for individuals who are interested in pursuing a career in market research, as well as professionals who want to enhance their skills in this area. With a 4.6 star rating and over 3,000 reviews, this specialization is highly regarded by students and professionals alike. It covers a wide range of skills including market research, research and design, marketing, market analysis, communication, business research, data analysis, user research, critical thinking, decision making, strategy, survey creation, business communication, exploratory data analysis, planning, general statistics, correlation and dependence, data visualization, probability and statistics, problem solving, storytelling, recruitment, social media, writing, and digital marketing. This specialization is designed for beginners, so no prior knowledge or experience is required. It can be completed in 3-6 months, making it a