Course Description

The Marketing Mix Implementation Specialization, offered by IE Business School, is a comprehensive program designed to equip learners with the necessary skills and knowledge to effectively implement marketing strategies in today's dynamic business environment. This specialization is perfect for individuals looking to enhance their understanding of marketing and its role in driving business success. Throughout the program, learners will gain a deep understanding of various marketing concepts, including product strategy, customer analysis, market analysis, retail sales, and more. They will also develop critical skills in areas such as strategy and operations, brand management, leadership and management, customer relationship management, and product management. The course is designed for beginners, making it an ideal choice for those who are new to marketing or looking to refresh their skills. With a duration of 3-6 months, learners can complete the program at their own pace, making it convenient for working professionals. Taught by industry experts, the Marketing Mix Implementation Specialization offers a practical and hands-on learning experience. Through a combination of lectures