Course Description

The Pricing Strategy Optimization Specialization, offered in partnership with the University of Virginia and BCG, is designed to equip students with the skills and knowledge needed to develop effective pricing strategies for businesses. With a 4.8-star rating and over 879 reviews, this specialization is highly regarded by both students and industry professionals. Through a comprehensive curriculum, students will learn about various aspects of pricing, including marketing, strategy, and operations. They will also gain a deep understanding of customer analysis, sales techniques, product strategy, and business analysis. Additionally, the specialization will cover important topics such as leadership and management, market analysis, design and product, product management, product marketing, entrepreneurship, decision making, market research, accounting, game theory, B2B sales, cost accounting, data analysis, product lifecycle, and retail sales. This specialization is ideal for beginners who are interested in pursuing a career in marketing, strategy, or product management. The duration of the program is 3-6 months,