Course Description

This Search Engine Optimization (SEO) Specialization offered by University of California, Davis is designed to equip students with the necessary skills and knowledge to excel in the field of digital marketing. With a rating of 4.6 stars and over 12,000 reviews, this comprehensive program is highly regarded in the industry. Through this specialization, students will learn the fundamentals of marketing and how to effectively utilize SEO techniques to drive traffic to websites. They will gain a deep understanding of search engine algorithms and how to optimize websites for maximum visibility on search engines. The curriculum also covers topics such as user experience, customer analysis, social media, and web development, providing students with a well-rounded understanding of digital marketing strategies. Students will also learn how to conduct market analysis and data analysis to inform their marketing decisions. This specialization is perfect for beginners looking to enter the world of digital marketing, as it provides a solid foundation in essential skills such as critical thinking and market research. With a duration of 3-6