Course Description

"Sport Sponsorship. Let them Play" is a comprehensive course offered by Universitat Autònoma de Barcelona for individuals interested in learning about the world of sport sponsorship. This course is designed to provide students with a deep understanding of the principles and strategies behind successful sport sponsorship, and how it can be used to enhance brand management, communication, leadership, and marketing. Through this course, students will gain valuable insights into the various aspects of sport sponsorship, including product strategy, public relations, media strategy and planning, and more. They will also learn how to effectively manage and implement sport sponsorship campaigns, and how to measure their success. Led by industry experts, this course will provide students with practical knowledge and skills that can be applied in real-world scenarios. The course is suitable for beginners and is designed to be completed in 1-3 months, with a flexible learning schedule. By the end of this course, students will have a solid understanding of sport sponsorship and its impact on businesses and the