Course Description

"Strategic Sales Management" is a comprehensive course offered by Fundação Instituto de Administração, designed to bridge the gap between strategy and sales. This specialization is perfect for professionals who are looking to enhance their skills in sales and marketing, while also developing a deep understanding of strategic decision-making and leadership. With a rating of 4.6 stars and over 453 reviews, this specialization has proven to be highly effective in providing students with the necessary skills to succeed in the competitive world of sales. Through a combination of theoretical knowledge and practical applications, students will learn how to effectively manage sales operations, build strong customer relationships, and make strategic decisions that drive business growth. This intermediate level course will cover a wide range of topics including sales management, marketing strategy, leadership and management, customer relationship management, B2B sales, decision making, customer analysis, entrepreneurship, market analysis, business analysis, business intelligence, and communication. By the end of the course, students will have a well-rounded understanding