Course Description

SALESmanago Analytical Panels Free Course

Course Description

Analytical Panels show comprehensive data on the most important processes of marketing & sales in one place.

Course overview

Lesson 8 introduces you to the most important analytical panels of SALESmanago.

Analytical Dashboards are essential tools for every CEO, owner, or manager. Marketing Automation systems display comprehensive analytics of the most crucial marketing and sales processes in one place. In the real-time module, monitor the marketing department's effectiveness in acquiring new contacts (Lead Generation) and assess the success from contact acquisition to deal closure (Campaign Analytics).

Additionally, find panels with basic information on the current contact base and its condition. Marketing Automation platforms provide data generated weekly, monthly, quarterly, or annually, making it easy to compare, draw conclusions, and respond to trends in real-time.

SALESmanago also allows configuring custom analytical dashboards, providing tailored reports to analyze the most critical data.

Areas of Use:

  • Reporting
  • KPI tracking
  • Understanding revenue sources
  • Measuring single campaign effectiveness
  • Measuring effectiveness across different channels
  • Improving conversion

Track Statistics Of:

  • Website traffic
  • Revenue attribution
  • Direct communication
  • Lead generation tools
  • Sales funnels
  • Contact database growth
  • Different content variants
  • Different creatives