Overview

Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize AI-powered campaigns that support your business goals.

By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to:

  • describe the importance of AI across Google Ads campaigns
  • prepare an AI automation strategy that aligns with business goals
  • identify the benefits of cross-channel AI-powered campaigns and tools
  • adopt an agile mindset with flexible budgets that respond to demand and drive outcomes
  • use Google Ads reporting and insights to bring transparency to Google’s AI

Syllabus

Section 1 — Pass the assessment and earn a certification

Complete the required assessment to earn your AI-Powered Performance Ads Certification.

Section 2 — Study Google Ads AI-Powered Performance Ads

Review the concepts, workflows, and best practices for building and optimizing AI-powered performance campaigns.