Google Ads Search Certification

Overview

Show that you can build and optimize Google Search campaigns that deliver measurable results. This certification proves that you can use automated solutions like Smart Bidding and Google’s audience tools to strengthen performance and meet your marketing goals.

By earning the Google Ads Search Certification, Google recognizes your ability to:

• translate a marketing vision into a clear digital strategy
• build a Google Search strategy that aligns with company marketing plans
• create plans that increase leads, sales, or website traffic
• reach new and existing users using Google Search Audiences
• align your Search strategy with your digital marketing budget

Some lessons link to pages that may require choosing your language or may not be available in your preferred language.

Syllabus

Prepare for the certification (Optional)

Use this section to review the core concepts before taking the exam.

• Knowledge Check Assessment

Pass the assessment and earn a certification (Required)

• Google Ads Search Assessment

Study Google Ads Search (Optional)

• Grow Your Business with Google Ads
• Explore the Value of Google Search
• Understand the Google Ads Auction
• Deliver the Right Message with Text Ads
• Make Ads Relevant with Search Ad Extensions
• Increase Efficiency with Automated Bidding
• Discover Google's Audience Solutions
• Boost Performance with Optimization Score
• Increase Conversions with Performance Planner