Google Ads Video Certification

Overview

Show your ability to drive results with YouTube and Google Video advertising. This certification demonstrates that you understand how to tell effective stories on YouTube and reach customers across the entire purchase journey at scale.

By earning the Google Ads Video Certification, Google recognizes your ability to:

• understand how YouTube’s value for creators, users, and advertisers supports brand performance
• use YouTube audiences to deliver more relevant ads at each stage of the customer journey
• develop a strategy that uses YouTube video formats to grow awareness, increase consideration, and drive action
• apply creative strategies that help you tell strong brand stories and capture attention
• use YouTube to drive direct response

Some lessons may include links that require choosing your language or may not support your preferred language.

Syllabus

Prepare for the certification (Optional)

Check your understanding of the key concepts before taking the assessment.

• Knowledge Check Assessment

Pass the assessment and earn a certification (Required)

• Google Ads Video Assessment

Study Google Ads Video (Optional)

• Discover the Value of YouTube
• Connect with Your Audience on YouTube
• Know Video Ad Formats
• Explore Creative Essentials for YouTube
• Understand YouTube for Action