Google Analytics Certification

Overview

Show your ability to use Google Analytics 4 to gain insights and make informed marketing decisions. This certification demonstrates that you understand the fundamentals of Google Analytics, including how to set up and structure a property and how to use the key reporting tools and features.

By earning the Google Analytics Certification, Google recognizes your ability to:

• set up a Google Analytics 4 property for a website or app
• collect the data your business needs and use the available reporting tools
• recognize core measurement features that reveal the performance of your online marketing efforts

Syllabus

Pass the assessment and earn a certification

Google Analytics Certification — 1.3 h (Required)

Study Google Analytics 4 properties

Learn how to set up and structure a GA4 property, and explore the main reporting tools and features.

• Use Google Analytics to Meet Your Business Objectives — 1.7 h
• Measure Your Marketing with Google Analytics — 50 m
• Go Further with Your Google Analytics Data — 46 m