Overview

Show that you can use and optimize AI-Powered Shopping ads to grow a retail business.
This certification proves that you can

  • Explain how Google supports retail growth
  • Understand how Shopping ads work
  • Recognize why policy matters in the Shopping Ads ecosystem
  • Identify the main components of Google Shopping policy
  • Describe how Merchant Center and product feeds power a shopping strategy
  • Select the right campaign type for a marketing goal
  • Use Performance Max for Retail to increase reach and conversions

Syllabus

Section 1: Prepare for the certification
Optional. Use this part to review the core concepts before taking the assessment.

Section 2: Pass the assessment and earn a certification
Complete the exam to receive your AI-Powered Shopping ads Certification.

Section 3: Study Shopping ads
Optional. Dive deeper into how Shopping ads work and how to apply them effectively.