Google Ads Apps Certification
Overview
Show that you can build and optimize Google App campaigns that drive real business results.
This certification proves that you can
- Explain how App campaigns support marketing goals through user discovery and engagement
- Create App campaigns that align with a specific marketing objective
- Improve performance using advanced tactics for bidding, creatives, and measurement
- Strengthen app quality and store visibility to support campaign success
Some lessons link to external sites.
These sites might not support your language or might ask you to choose a language.
Syllabus
Prepare for the certification
Optional. Use this part to check your understanding before the main exam.
- Knowledge Check Assessment
Earn your certification
- Google Ads Apps Assessment
Grow Your Business with App Campaigns
Optional. Deepen your understanding of the app ecosystem and learn how to scale performance.
- Understand the Apps Ecosystem
- Explore Google App Campaigns
Set App Campaigns Up for Success
Optional. Learn how to design, launch, and structure your campaigns.
- Define Your App Campaign Goal
- Measure What Matters in App Campaigns
- Begin with App Campaign Settings
- Finish with App Campaign Ad Groups and Assets
Elevate Your App Campaign
Optional. Learn advanced strategies for long term performance.
- The Role of the Marketer in App Campaigns
- Guide the Machine for a Better App Campaign
- Create and Refine Your App Campaign
- Understand Your App Campaign Results
Drive Growth Beyond App Campaigns
Optional. Focus on app quality and discoverability to support marketing impact.
- Optimize the App Experience
- Expand App Reach Across Markets
