Google Ads Creative Certification

Overview

Show that you can design creative that performs well across Video, Display, App, and Search campaigns.
This certification confirms that you can apply Google’s research based guidance to build effective ads, use Google’s creative tools, and improve performance through structured experimentation.

By earning the Google Ads Creative Certification, Google recognizes your ability to

• make effective ad creative for Video, Display, App, and Search campaigns
• apply Google’s tools and resources throughout the creative life cycle
• improve creative performance with testing and experimentation

Syllabus

• Create effective ads for Video campaigns
• Create effective ads for Display campaigns
• Create effective ads for Search campaigns