Google Ads Display Certification

Overview

Show that you can use Google Display to deliver strong results and get the most value from your display advertising budget.
This certification proves that you can build effective Display strategies, align them with business goals, and run campaigns that reach the right users at the right time.

By earning the Google Ads Display Certification, Google recognizes your ability to

• translate a marketing vision into a clear digital strategy
• design a Google Display strategy that supports wider company goals
• build plans that drive awareness, consideration, action, and retention
• reach new and existing users using Google Display audiences
• align your Display strategy with your digital marketing budget

Some lessons include links that may require choosing your language or may not support your preferred language.
Performance Planner will soon expand to Apps, Shopping, and Display.

Syllabus

Prepare for the certification
Optional. Check your understanding of the main topics before taking the exam.

• Knowledge Check Assessment

Pass the assessment and earn a certification
Required. Complete the Google Ads Display Assessment.

Study Google Ads Display
Optional. Explore Display strategies and tools in more depth.

• Grow Your Business with Google Ads
• Identify Campaign Types on Google Display Ads
• Reach Users on Google Display Ads
• Increase Efficiency with Automated Bidding
• Deliver the Right Message on Google Display Ads
• Increase Conversions with Performance Planner